Jeff is a cognitive psychologist and PhD researcher driven by one question: how do people experience life with machines, applications, and immersive environments?

After years studying the psychology of presence and human-machine interaction, from VR and AR to robotics, automotive systems, and AI, he founded Response Reality to bridge psychological science and next-generation technologies.

What began as a PhD project funded by the EU has grown into a service helping companies, developers, and institutions deeply understand the human side of their technology.

At Response Reality, we deliver expert assessments, data-driven scientific insights, and actionable guidance to make digital experiences more intuitive, impactful, and unforgettable. From concept to product and everything in between.

If you’re shaping the future of technology, we’ll help ensure users experience it like never before.